Verizon Up Rewards

Coming at you.

We were challenged to create a rewards campaign that NFL fans simply couldn’t resist. So we addressed them head-on in the language of the sport.

Verizon Up gets you so close to the action, you almost feel like a Middle Linebacker. We filmed this “touchdown” with a sequence of in-your-face POV shots to show that your favorite players are coming at you all season.

Watson’s unparalleled mobility. Diggs’ Minneapolis Miracle. Saquon hurdling everyone. Each NFL player is known for a certain element of his game. We brought those to life in these individual player spots.

Tasked with getting people to stop and engage on social, we took to Instagram Stories with a variety of gamified content. One Sunday, I saw my friend trying to “catch a pass from Deshaun” for almost 5 minutes.